Field Notes

Practical writing for product leaders and boutique advisors – on deciding what to build, answering the hard questions, and running a sharper practice.

All Field Notes posts, page 1

  1. Field Notes

    Consulting Operations

    You Don't Need an Advisor Who Knows Your Industry

    Industry knowledge helps, but it isn't what fixes a stuck team. The skill that does is the craft of leading the work, and the research backs it.

  2. Field Notes

    Consulting Operations

    Flopp and Twitch: The Panic You Shouldn't Relay

    Leadership escalations are the most common reason product priorities change, and most of the panic reverses within days. A leader's job is to absorb it.

  3. Field Notes

    Consulting Operations

    A 20-Step Checkout Lost 70% of Buyers

    When a funnel loses most of its users, the cause is usually the whole journey, not one broken step. Two checkout fixes, and where friction should go.

  4. Field Notes

    Consulting Operations

    84.8% Say AI Saves Time. 29.9% Say It Pays.

    AI now touches 43.6% of professional services projects, but few firms turn the saved time into revenue. For an advisor who bills hours, that gap is structural.

  5. Field Notes

    Release Notes

    Postwright Release Note: Your List Stays Put

    Postwright 0.4.1 sends your newsletter through Kit or Mailchimp, to the list you already have there, and still waits for your blog post to go live.

  6. Field Notes

    Consulting Operations

    When Engineers Stop Arguing, Metrics Stop Moving

    A team that stops pushing back on product's tickets isn't aligned. It has gone quiet, and the people who could tell you why the metrics won't move stopped

  7. Field Notes

    Release Notes

    Postwright Release Note: More Places, Same Order

    Postwright 0.4.0 adds Bluesky, Mastodon, X, WordPress, Ghost and more. Companion posts and cross-posts go out only after your blog post is live.

  8. Field Notes

    Consulting Operations

    3 in 4 Growth Bets Fail: The Test Founders Skip

    Snap's first product manager says growth almost always comes from the core. Before you bet on a new market, run the core test first.

  9. Field Notes

    Consulting Operations

    What a Parent Can't Approve: 4 Weeks Inside FERPA

    A product leader's read of FERPA, school data agreements and state law, and why the rules shaped the data model before anyone designed a screen.

  10. Field Notes

    Consulting Operations

    The Compliance Officer Committed to Reading All 55 Pages. That's How You Know It Landed.

    A well-received deck isn't the same as analysis that landed. For boutique advisors, the real signal is the most skeptical person in the room.

  11. Field Notes

    Consulting Operations

    Don't Announce the New Direction. Lead the Team to It.

    A direction announced to a team gets compliance. One the team helped build gets commitment. How to lead people to a change instead of announcing it.

  12. Field Notes

    Consulting Operations

    54% of a Room Full of Product Leaders Said Their Default Is to Make Every Call

    Most product leaders default to deciding everything themselves. It works at launch, then it makes them the bottleneck. Here's what to do instead.

  13. Field Notes

    Release Notes

    Postwright Release Note: Long Videos, Edited

    Postwright 0.3.2 edits raw talking-head video for you, cutting false starts, retakes and long pauses, then waits for one review in the app or on Telegram.

  14. Field Notes

    Consulting Operations

    Mixpanel Shut Down Two Products. Retention Went From 50% to 85%.

    Mixpanel didn't fix churn by adding features. It shut down two products, put engineering back on its core, and retention went from 50% to 85%.

  15. Field Notes

    Consulting Operations

    How You End a Project Decides Whether Anyone Takes the Next Shot

    Teams that get punished for stopping a project stop raising the alarm early. How you end a failed bet shapes whether anyone flags the next one.

  16. Field Notes

    Consulting Operations

    Nobody Can Estimate a Theme. Stop Asking a Strategy for a Ship Date.

    A new direction tells a team what to build, not when it'll ship. A date pinned to a theme is a cheap yes. Here's what to ask for instead.

  17. Field Notes

    Consulting Operations

    Docs Were a Top-5 Reason Customers Cancelled. Three Years Later, a Top-5 Reason They Bought.

    At Adaptavist, documentation went from a top-five reason customers cancelled to a top-five reason they bought. No new features required.

  18. Field Notes

    Consulting Operations

    51% of Software Operators Say Fewer Than 1 in 4 Customers Use the AI They Built

    Half of software operators say fewer than a quarter of customers use the AI they built. Building got cheap. Building the wrong thing didn't.

  19. Field Notes

    Consulting Operations

    Perdue Tested Concept, Pack and Price Before Air Fryer Wings Shipped. The Platform Crossed Nine Figures.

    Perdue validates platform bets with full rigor and runs trend bets in a single batch. Most software teams use one speed for every bet.

  20. Field Notes

    Release Notes

    Postwright Release Note: One Fix at a Time

    A security scan of Postwright 0.3.0 found 46 issues in its libraries. 0.3.1 upgrades them one at a time, each tested on the real installer.

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