Field Notes

How I Built a Review System That Actually Gets Responses (FG Funnels Tutorial)

By: Matthew Stublefield Published on: 02/10/2025

Discover how to capture more meaningful student feedback with my “dual-trigger” review system in FG Funnels—designed to collect reviews when students hit their breakthrough moment, not just at course completion. Learn how I built this automated, adaptive review process (complete with conditional questions and smart follow-ups) in just two hours using my own custom AI consultant—and see how you can do the same for your courses.

Behind The Scenes

Pain Is Your Product Sense Talking

By: Matthew Stublefield Published on: 30/09/2025

Most product professionals push through daily frustrations instead of treating them as valuable data. This systematic approach to documenting your own friction points will show you exactly where to focus your improvement efforts - and might save you weeks of wasted time.

Newsletter

What to do when conflict can't be resolved

By: Matthew Stublefield Published on: 16/09/2025

Most workplace conflicts can't actually be "resolved," they can only be navigated. Here's why that distinction matters and what to do about it.

Newsletter

Do we need to be able to show our work?

By: Matthew Stublefield Published on: 12/09/2025

We use systems we can't explain constantly - GPS, medical tests, even our smartphones. But with AI-generated work, we're assuming there's real expertise behind it, and I'm increasingly uncomfortable with that assumption.

AI