Field Notes
Practical writing for product leaders and boutique advisors – on deciding what to build, answering the hard questions, and running a sharper practice.
AI-Washing Just Became a Legal Liability, Not a Credibility One
Fieldway's cross-audience take on the 2026 enforcement wall: the SEC has charged firms for misrepresenting AI capabilities ('AI-washing'), 2026 exam priorities
The Squeezed Middle: Why the Consulting Market Is Splitting in Two
Fieldway's take on the 2026 consolidation data (AlphaSense + Consultancy.eu deal flow + Management Consulted rankings): the top 5 firms now hold ~40% share and
Your CEO Has Detailed Opinions About Software Delivery and No Idea How It Works
Fieldway's take on Rebecca Murphey's 'Physics of Software Delivery': why executives hold firm delivery expectations they were never taught to understand.
Getting Faster at the Wrong Things: What Atlassian's 2026 Product Report Actually Says
Fieldway's data-led read on Atlassian's 2026 State of Product Report: half of product teams save 10–60 min/day with AI, yet 49% still lack time for strategy
The 88% That Never Ship: Why Enterprise AI Agents Die in Pilot
Fieldway's take on the spring-2026 agent data cluster (Forrester/Anaconda/IDC via Digital Applied + GoGloby): 88% of agent pilots never reach production, and
"Agentic Engineering" Hype Meets Delivery Reality
A June 2026 paper announces "the end of software engineering" as AI agents take over. The same month, delivery commentary says shipping got harder, not easier
Run AI Adoption as a Measured Pilot, Not a Mandate
A mandate to "use AI" measures compliance. A pilot measures truth. How to roll out AI coding tools as a real experiment – with a hypothesis, a baseline, and a
AI Passed the Professional Licensing Exam. So What's the Moat Now?
An AI passed every recent U.S. Customs Broker License Exam. When a machine can pass the credential, knowledge recall stops being the moat – judgment and
Code Fast, Ship Slow: What Your AI Coding Tools Are Hiding
AI coding tools make writing code feel dramatically faster while what actually ships barely moves. The fix isn't a better tool – it's measuring delivery