Field Notes
Practical writing for product leaders and boutique advisors – on deciding what to build, answering the hard questions, and running a sharper practice.

The Squeezed Middle: Why the Consulting Market Is Splitting in Two
Fieldway's take on the 2026 consolidation data (AlphaSense + Consultancy.eu deal flow + Management Consulted rankings): the top 5 firms now hold ~40% share and

Your CEO Has Detailed Opinions About Software Delivery and No Idea How It Works
Fieldway's take on Rebecca Murphey's 'Physics of Software Delivery': why executives hold firm delivery expectations they were never taught to understand.

Getting Faster at the Wrong Things: What Atlassian's 2026 Product Report Actually Says
Fieldway's data-led read on Atlassian's 2026 State of Product Report: half of product teams save 10–60 min/day with AI, yet 49% still lack time for strategy

AI Passed the Professional Licensing Exam. So What's the Moat Now?
An AI passed every recent U.S. Customs Broker License Exam. When a machine can pass the credential, knowledge recall stops being the moat – judgment and

How Boutique Advisors in Fintech and Healthcare Stay Ahead of Regulatory Change
AI-assisted regulatory-change monitoring for high-value verticals – using verified tooling (privacy: TrustArc; trade/sanctions: Descartes) plus the

Boutique Advisory Beats the Big 4 on AI Transformation (4.28 vs 2.78)
Why the buyer evaluating AI-transformation approaches should pick boutique: vendor independence, senior delivery, integrated change management — with the

Document Synthesis Is the Leverage Point
Why document synthesis is the single highest-leverage AI capability for boutique advisors.

The Knowledge Recreation Tax: How to Calculate Your Number
Knowledge recreation — rebuilding context you already built — is a cost most advisors never calculate. Here's the arithmetic to find your number.

Why Solo Advisors Max Out at 5–6 Concurrent Engagements
The solo advisor capacity ceiling sits at 5–6 engagements. Here's the working-memory physics behind that number — and the two unlocks that move it.