Field Notes
Practical writing for product leaders and boutique advisors – on deciding what to build, answering the hard questions, and running a sharper practice.

The Verification Gap: Your Developers Don't Trust the Code They're Shipping
Developers don't trust AI-generated code – and ship it anyway. The verification gap is a management problem, not a model problem.

Epistemic Debt Is the New Technical Debt
Technical debt is code you still understand. Epistemic debt is when AI writes so much of your system that no one does – and it's the more dangerous one.

I'm Not a Coach. That's the Point.
As AI commoditizes knowledge and effort, judgment becomes the scarce skill. Joe Hudson teaches you to build it. A consultant is someone who already has it.

Your Product Strategy Wasn't Built for Things That Make Their Own Decisions
Fieldway's take on the 2026 'Agentic Product Evolution' study (IJCA; 10 enterprise implementations, 25+ product leaders): most product strategies still use

Due Diligence Now Has to Catch AI-Washing, Not Just Check the Tech
Fieldway's take on PwC's 2026 M&A outlook: roughly a third of 2025's 100 largest deals cited AI in their rationale, and PwC now calls AI due diligence

Intent Is the New Constraint: Where Engineering Craft Moved in 2026
Fieldway's take on the Goldratt-style argument running through 2026 commentary (berme.io; Linear's CEO; Theory of Constraints): as agents thin out the

The Real Threat to Boutique Advisors Isn't the Big 4. It's In-House.
Fieldway's take on the 2026 Management Consulted rankings, which for the first time added an Internal Consulting category (and put a government agency, DOGE

The Death of the Billable Hour Was Always Going to Be an AI Story
Fieldway's take on the 2026 outcome-pricing shift (Inc 6-trends + AlphaSense): clients can now see the deck took an afternoon, so consulting is moving off

AI-Washing Just Became a Legal Liability, Not a Credibility One
Fieldway's cross-audience take on the 2026 enforcement wall: the SEC has charged firms for misrepresenting AI capabilities ('AI-washing'), 2026 exam priorities