Field Notes

Practical writing for product leaders and boutique advisors – on deciding what to build, answering the hard questions, and running a sharper practice.

Modern buildings with a circular structure connecting them.
Product Strategy

The 88% That Never Ship: Why Enterprise AI Agents Die in Pilot

Fieldway's take on the spring-2026 agent data cluster (Forrester/Anaconda/IDC via Digital Applied + GoGloby): 88% of agent pilots never reach production, and

6 min read
Team work, work colleagues, working together
Product Strategy

"Agentic Engineering" Hype Meets Delivery Reality

A June 2026 paper announces "the end of software engineering" as AI agents take over. The same month, delivery commentary says shipping got harder, not easier

5 min read
Google Site overview analytics for a blog.
Product Strategy

Run AI Adoption as a Measured Pilot, Not a Mandate

A mandate to "use AI" measures compliance. A pilot measures truth. How to roll out AI coding tools as a real experiment – with a hypothesis, a baseline, and a

4 min read
Colorful cargo ship headed out to see aerial
Product Strategy

Code Fast, Ship Slow: What Your AI Coding Tools Are Hiding

AI coding tools make writing code feel dramatically faster while what actually ships barely moves. The fix isn't a better tool – it's measuring delivery

5 min read