Heads-up

I'm currently accepting only 50 coaching clients for 2025 to ensure every leader gets the attention and response time they deserve.

Heads-up

I'm currently accepting only 50 coaching clients for 2025 to ensure every leader gets the attention and response time they deserve.

For product leaders who need guidance, not another meeting

For product leaders who need guidance, not another meeting

Being in the Lead Doesn't Mean Being Alone

Get expert mentorship that delivers results 40% faster than traditional coaching. Here's how to accelerate your leadership growth on your timeline.

Get expert mentorship that delivers results 40% faster than traditional coaching. Here's how to accelerate your leadership growth on your timeline.

You Know How to Build Products. But Leadership Challenges Keep You Up at Night.

Team conflicts you're not sure how to handle. Stakeholders who keep shifting priorities. Strategic decisions you're avoiding because you lack confidence in your approach.

Meanwhile, you're working longer hours trying to compensate through effort. More meetings, less progress. The work that used to energize you now feels like managing dysfunction.

The Usual Solutions Don't Fit Your Reality

You've tried the standard approaches. Leadership books give you theory but don't address your specific team dynamics. Your manager isn't offering guidance that actually helps with the nuanced situations you face daily.

You're already in back-to-back meetings. Adding another recurring commitment feels impossible, especially when you can't predict when urgent leadership challenges will arise.

What This Actually Costs You

Leaders who struggle with these challenges spend 40% more time in meetings but see slower career progression. You're working evenings and weekends, missing family time, carrying stress home because unresolved team issues don't stay at the office.

Meanwhile, the talented people you want to retain start exploring other opportunities. The innovative solutions that should emerge from smooth collaboration never happen because everyone's navigating around dysfunction instead of focusing on the work that matters.

The deeper worry? You're not earning what you deserve because you can't point to clear leadership wins. Promotion cycles pass you by while peers with better stakeholder relationships advance. You lack the successful project outcomes that would make you attractive to other companies, leaving you feeling stuck in a role that's becoming harder to manage instead of easier to excel in.

You Know How to Build Products. But Leadership Challenges Keep You Up at Night.

Team conflicts you're not sure how to handle. Stakeholders who keep shifting priorities. Strategic decisions you're avoiding because you lack confidence in your approach.

Meanwhile, you're working longer hours trying to compensate through effort. More meetings, less progress. The work that used to energize you now feels like managing dysfunction.

The Usual Solutions Don't Fit Your Reality

You've tried the standard approaches. Leadership books give you theory but don't address your specific team dynamics. Your manager isn't offering guidance that actually helps with the nuanced situations you face daily.

You're already in back-to-back meetings. Adding another recurring commitment feels impossible, especially when you can't predict when urgent leadership challenges will arise.

What This Actually Costs You

Leaders who struggle with these challenges spend 40% more time in meetings but see slower career progression. You're working evenings and weekends, missing family time, carrying stress home because unresolved team issues don't stay at the office.

Meanwhile, the talented people you want to retain start exploring other opportunities. The innovative solutions that should emerge from smooth collaboration never happen because everyone's navigating around dysfunction instead of focusing on the work that matters.

The deeper worry? You're not earning what you deserve because you can't point to clear leadership wins. Promotion cycles pass you by while peers with better stakeholder relationships advance. You lack the successful project outcomes that would make you attractive to other companies, leaving you feeling stuck in a role that's becoming harder to manage instead of easier to excel in.

What If You Could Get Expert Guidance Without Another Meeting on Your Calendar?

What If You Could Get Expert Guidance Without Another Meeting on Your Calendar?

20+

Years of distilled experience

40%

faster result delivery than traditional coaching

344%

average ROI for coaching

Here's what you've been missing: leadership coaching that works on your timeline, not a predetermined schedule. When a team conflict erupts on Tuesday afternoon, you shouldn't have to wait until next week's coaching session to get guidance. When a stakeholder throws a curveball into your sprint planning, you need perspective within hours, not weeks.

Fieldway Studio delivers asynchronous coaching through video, audio, or text messages. You send me what's happening when it's happening. I respond during business hours, usually within a few hours. No scheduling. No calendar conflicts. No waiting for the "right time" to address urgent leadership challenges.

Why This Approach Gets Results 40% Faster

Traditional coaching requires you to remember, reconstruct, and summarize complex situations days after they happen. With asynchronous coaching, you capture the nuance and emotion in real time. I can see exactly what you're dealing with and provide guidance that fits your specific context and constraints.

Research shows this format delivers results 40% faster than traditional coaching because you're addressing challenges immediately instead of letting them compound. You're getting expert perspective when it matters most—while the situation is still fluid and your response can actually shape the outcome.

20+ Years of Leadership Experience Across Industries and Continents

I've led teams in finance, healthcare, government, manufacturing, and tech. I've managed through mergers, restructures, rapid growth, and budget cuts. I've worked with teams in North America, Europe, and Asia, navigating cultural differences and time zone challenges that would make your stakeholder alignment issues look straightforward.

This isn't theory—it's pattern recognition from leading hundreds of people through thousands of complex situations. I can spot the underlying dynamics you might miss and suggest approaches you haven't considered because I've likely seen your challenge before, just wearing different clothes.

Systematic + Practical = Sustainable Results

Most coaching focuses on either frameworks or feelings. I combine both: systemic thinking that addresses root causes with practical guidance you can apply immediately. We'll work on the conflict resolution conversation you need to have this week and the stakeholder management system that prevents similar conflicts next quarter.

This holistic approach means you're not just solving today's crisis—you're building leadership capability that compounds over time. 68% of individuals who hired coaches were able to make back their investment, with those seeing financial gains averaging 3.44 times their investment.

This Isn't Just About Becoming a Better Manager

This Isn't Just About Becoming a Better Manager

When you master these leadership skills, you fundamentally change the quality of your daily work life. Instead of dreading difficult conversations, you handle them with confidence and watch relationships strengthen as a result. Instead of lying awake at 3 AM mentally rehearsing stakeholder meetings, you shut down your laptop at 5 PM and don't think about work until the next morning.

You get to become the leader you wish you'd had earlier in your career. The one who creates clarity instead of confusion. Who builds people up instead of just directing them. Who makes the hard decisions feel manageable instead of overwhelming.

Work becomes energizing instead of exhausting. Strategic decisions feel clear instead of paralyzing. Your team operates smoothly without constant intervention. That's when leadership becomes sustainable and genuinely rewarding.

And That Changes Everything Around You

When you lead with confidence and clarity, your team feels it immediately. They stop second-guessing priorities and start focusing on the work that matters. Instead of watching talented people update their LinkedIn profiles, you see them referring friends to open positions on your team.

The collaborative energy that makes product work exciting returns. Innovation happens naturally because people aren't spending mental energy navigating dysfunction—they're solving real problems for real users.

This creates the kind of track record that accelerates your career. Clear wins you can point to. Stakeholder relationships that open doors. The successful project outcomes that make you attractive to any company, whether you choose to stay or explore new opportunities.

INTRODUCING

Fieldway Studio

Coaching for Product Leaders

Leadership support that works on your timeline

Here's what you get:

  • 3-months of asynchronous coaching via video, audio, screenshare, or text

  • Weekly private podcast with deep-dives on leadership topics

  • Weekly newsletter with fresh researching and insights

  • Access to my personal notes and research

Total value: $1500

Today Just $1200

INTRODUCING

Fieldway Studio

Coaching for Product Leaders

Leadership support that works on your timeline

Here's what you get:

  • 3-months of asynchronous coaching via video, audio, screenshare, or text

  • Weekly private podcast with deep-dives on leadership topics

  • Weekly newsletter with fresh researching and insights

  • Access to my personal notes and research

Total value: $1500

Today Just $1200

What It Is

One-on-one asynchronous coaching for product leaders who need expert guidance without adding meetings to their calendar. Send video, audio, or text messages when challenges arise. Get personalized responses from 20+ years of leadership experience, delivered during business hours.

What It Does

Transforms how you handle team conflicts, stakeholder dynamics, and strategic decisions by providing real-time expert perspective when you need it most. You'll develop systematic leadership skills while solving your actual challenges, creating sustainable confidence that compounds over time.

Who It's For

VPs of Product, Directors, Heads of Product, and senior product leaders who are navigating complex people challenges, stakeholder alignment issues, and strategic decisions that keep them working longer hours and carrying stress home.

Driving Growth, Amplifying Impact

Amanda Giles

Senior Product Manager

Matthew leads with empathy, kindness, and a calm, consistent presence. He balances high standards with a genuine commitment to work-life balance, and he offered thoughtful guidance not just on my work, but on my career and life more broadly. He is a wealth of technical and organizational knowledge. He also navigates challenges and conflicts with respect and clarity. As a product leader or coach, Matthew is the kind of person who leaves a lasting, positive impact on every team he joins."

Nick Baker

Award-winning Journalist

What sets Matthew apart is his Mr. Rogers-like demeanor. His ability to foster collaboration and create an atmosphere of trust and respect made even the most difficult tasks manageable and, dare I say, enjoyable.

Matthew is the kind of professional you want on your team when stakes are high and the path forward is uncertain. His technical and strategic excellence is matched only by his character, and I cannot recommend him highly enough.

Samir Verkuijlen

Tech Entrepreneur & Consultant

I met Matthew when I was applying for an Internship in the United States. I just came from the Netherlands and I was desperately searching for an internship in the United States.

He helped me with improving my documents, scheduling, planning but also improving my English and grammar. For him it was probably difficult to work with me as a foreign person with different beliefs and a thick accent, but he stayed calm and we both got the best out of each other.

Matthew sees opportunities and solutions that others may not even have thought about.

Here's What Happens When Product Leaders Stop Going It Alone

Here's What Happens When Product Leaders Stop Going It Alone

I've watched this transformation dozens of times. Leaders who were drowning in team conflicts and stakeholder chaos suddenly find their footing. The pattern is remarkably consistent—here's what you can expect:

Immediate Results: Within your first few messages, you'll get expert perspective on the specific challenges you're facing right now. Instead of wrestling with decisions alone, you'll have guidance from someone who's navigated similar situations hundreds of times. The mental load of figuring out leadership on your own starts to lift.

3-Month Transformation: You'll handle team conflicts with genuine confidence and navigate stakeholder conversations without second-guessing yourself. Those urgent decisions you've been avoiding become manageable as you develop systematic approaches to complex people problems. You'll stop working evenings and weekends trying to solve leadership challenges in your head.

Long-Term Outcome: You become the leader people actually want to work for—the one who creates clarity instead of confusion, who builds people up instead of just directing them, who makes complex challenges feel manageable instead of overwhelming. Your team operates smoothly without constant intervention. Stakeholders trust your judgment. You develop the track record of successful outcomes that accelerates your career and creates genuine job satisfaction.

What's Inside

What's Inside

How the Coaching Works

Send messages in whatever format works best for you: video, audio, text, or screenshares. No templates or rigid structure—just share what's happening when it's happening. I respond during office hours (1-4 PM Central) and typically within a few hours, with a maximum turnaround of 1-2 business days.

What's Included

While your coaching subscription is active, you get access to three additional resources that deepen your learning:

Private Podcast: Evergreen content that goes deep into leadership concepts. Where a course module might cover 8 topics in 20 minutes, these episodes spend 15-20 minutes diving into a single concept with practical applications and nuanced examples.

Weekly Newsletter: Current events, fresh research, and thinking from my week. Real-time insights into leadership challenges and solutions as they emerge in the field.

Research Notes Site: Behind-the-scenes access to the notes and research I use to write courses, newsletters, and podcasts. See the thinking behind the frameworks and explore concepts at whatever depth serves you.

The Experience

This isn't traditional coaching where you prep for sessions and perform. You show up with what's real—the messy stakeholder dynamic, the team conflict you're not sure how to address, the strategic decision that's keeping you up at night. You get perspective from someone who's been there, delivered when you need it most.

My Commitment to Your Success

My commitment is simple: your success as a leader. While I can't guarantee specific career outcomes—that depends on factors beyond either of our control—I can guarantee my commitment to your growth.

If you engage seriously with the coaching process and aren't seeing meaningful progress in how you approach leadership challenges, I'll work with you to adjust our approach or extend your coaching access until we find what clicks.

My goal isn't just to deliver coaching sessions. It's to help you develop sustainable leadership skills that serve you for years. If that's not happening, we'll figure out why and fix it together.

Leadership development takes courage—there's always risk when you're growing. But when we're both fully committed to your success, we can minimize that risk together. I'll bring two decades of experience and genuine investment in your growth. You bring openness to feedback and willingness to try new approaches. That combination has never failed me yet.

Why Right Now Matters More Than Ever

Why Right Now Matters More Than Ever

Over 150,000 tech workers were laid off in 2024, with another 76,000 already cut in 2025. But here's what the headlines miss: middle managers have been disproportionately targeted. Companies like Microsoft, Amazon, and Google have specifically eliminated 10-20% of their management layers in what analysts call "The Great Flattening."

The leadership work those managers were doing didn't disappear with them. Someone still needs to align stakeholders, resolve conflicts, and keep projects moving. That someone is probably you—whether you volunteered or were voluntarily elected to fill the gap.

You're now doing leadership work that used to be distributed across more people, with higher stakes and less margin for error. This is actually the perfect opportunity to develop systematic leadership skills. When you learn to lead effectively during chaos, you become indispensable. The leaders who step up confidently now aren't just surviving the cuts—they're positioning themselves as essential.

But this window won't stay open forever. Start building these skills before the next restructuring cycle.

STILL NOT SURE?

Frequently Asked Questions

Frequently Asked Questions

And if your question isn't here, grab my email or Telegram from the footer to contact me.

I barely have time for my current work – how can I fit this in?

Asynchronous coaching works around your schedule, not against it. Send messages when challenges arise—during your commute, between meetings, whenever works for you. No scheduled sessions to prep for or attend. The goal isn't adding more to your plate; it's giving you skills that make everything on your plate more manageable.

Think of it as investing a few minutes here and there to save hours of firefighting, difficult conversations, and team dysfunction. Many clients find that just the act of articulating challenges in a message helps clarify their thinking, even before getting my response.

I'm not a manager or leader. Will I benefit from coaching?

If you're not interested in developing leadership skills, this probably isn't for you. But you don't need direct reports or a management title to be a leader. If teammates look to you for answers, if you're making decisions that affect others' work, if you're translating between stakeholders and your team—you're already leading.

This coaching helps you develop those informal leadership skills more systematically. Taking it doesn't mean becoming a people manager; many exceptional individual contributors are influential leaders without formal authority. The question isn't whether you have a leadership title—it's whether you want to improve at the leadership work you're already doing.

Do I need to take your course first, or can I start with coaching?

You can start with either, and I recommend doing both simultaneously for maximum impact. When you purchase coaching, you have the option to add the course at a discounted rate ($297 instead of $497) for a total of $1,497. This discount is only available at the time of purchase—if you decide to add the course later, it will be at full price.

The bundled approach accelerates your development significantly because you're getting both the systematic frameworks from the course and personalized guidance on applying them to your specific challenges.

How does asynchronous coaching actually work?

You send me messages whenever you need guidance—video, audio, text, or screenshares. No prep work, no formal structure, just share what's happening when it's happening. I respond during business hours with personalized guidance based on your specific situation. Think of it like having an experienced mentor available when challenges arise, without the hassle of scheduling meetings.

What if I don't know what to ask about?

Don't worry about having perfect questions. I've been asking questions for a long time—that's what we'll do together. You don't need to prompt me; I'll ask you plenty of things. Your answers will guide more questions, and through that dialogue, you'll start growing. If you're also taking the course, new concepts will naturally prompt questions and coaching opportunities.

How quickly will I see results?

Based on our benefits timeline: immediate relief comes from getting expert perspective on current challenges within your first few messages. The 3-month transformation—handling conflicts with confidence, systematic approaches to leadership challenges, reduced stress—requires consistent engagement and typically works best when combined with the course. Long-term outcomes develop as you become the leader people want to work for.

Your timeline depends on how actively you engage and apply what we discuss. I can't guarantee specific results, but I can provide proven frameworks and committed support to help you develop these skills effectively.

How quickly do you respond to messages?

I respond during weekday office hours (1-4 PM Central) and typically within a few hours during that window. Maximum turnaround is 1-2 business days. The afternoon hours (1-4 PM) are specifically blocked for coaching responses, so messages sent then often get the fastest replies.

What if I need help outside your office hours?

I'll be modeling healthy boundaries—one of the leadership skills I teach. I don't work outside business hours and have apps that block notifications, so I won't see messages until I'm back at my desk between 8 AM and 5 PM Central on weekdays. But you can send messages anytime, and I'll respond during those hours. Often the act of recording your thoughts helps clarify your thinking even before you get my response.

Will you keep my information confidential?

Absolutely. I won't discuss your situation with anyone or reference you by name (unless you leave a public review, which I'd appreciate!). Your boss won't know we're working together unless you tell them. See my privacy policy for complete details on how your information is protected.

What if I'm too busy to engage regularly?

I've had clients connect with me only twice in a 3-month period, but the challenges they were navigating were so critical that they found tremendous value in those interactions. Coaching isn't about frequency—it's about getting the outcomes you need when you need them. Regular engagement typically provides more value, but even occasional use can be transformational for the right situations.

What happens if I don't see improvement?

We'll explore that together. It's unusual for someone not to see improvement, and I'll be honest and forthright about what I'm observing. As outlined in the guarantee section, I'm committed to adjusting our approach or extending your access until we find what works for your situation.

What if my company/team is too dysfunctional for this to work?

I've worked in extremely dysfunctional and toxic environments and was still able to improve things for my team. The dysfunction existed above me, but below me, I made things better. You can too. While you can't fix your entire company, becoming a better leader for your team builds valuable relationships and skills that serve your career regardless of where you work.

Can you guarantee I'll get promoted or receive a raise?

No. As outlined in my terms and conditions, I can't guarantee salary increases, promotions, or specific career outcomes. Too many factors beyond our work together affect these decisions—company budgets, organizational changes, market conditions, and timing.

However, I can share that I credit these exact leadership skills with a $40,000 salary increase in one year. The capabilities you'll develop—systematically improving team productivity, confidently navigating stakeholder conflicts, creating measurable team performance improvements—are exactly what organizations reward with advancement opportunities.

While I can't control your company's promotion timeline, I can help you develop the leadership capabilities that consistently lead to career growth. When you become someone who reduces organizational friction and delivers reliable results, opportunities tend to follow.

What happens after my 3 months of access?

You can renew by purchasing access again and your subscription will be extended.

You Don't Have to Carry This Weight Alone

You Don't Have to Carry This Weight Alone

Leadership feels isolating because it often is. The decisions, the conflicts, the pressure to have answers when you're still figuring things out yourself—none of that stops when you leave the office. It follows you home, keeps you up at night, weighs on you in ways that are hard to explain to people who haven't been there.

I see you. I see the stress you're carrying, the long hours you're working to compensate for challenges you don't quite know how to solve. I see you caring deeply about your team while wondering if you're letting them down. I see you wanting to be the leader they deserve while feeling underprepared for what that actually requires.

You're doing harder work than most people realize, with less support than you need, and you're probably doing better than you think.

But you don't have to do it alone anymore.

For over 20 years, I've helped leaders just like you navigate the exact challenges you're facing. Not because I have all the answers, but because I've walked this path before. I know what it feels like to be overwhelmed by responsibilities you never trained for. I know the relief that comes from having someone who understands, who can help you see clearly, who believes in your potential even when you doubt it yourself.

This is your invitation to stop shouldering everything by yourself. To get the guidance and support that makes leadership sustainable instead of exhausting. To become the leader you want to be, at a pace that works for your life.

Your team needs you. Your family needs you present, not stressed. You deserve to feel confident in your role instead of constantly wondering if you're doing it right.

Take the first step. Get started with Fieldway Studio.

Fieldway Studio

Coaching for Product Leaders

Leadership support that works on your timeline

Here's what you get:

  • 3-months of asynchronous coaching via video, audio, screenshare, or text

  • Weekly private podcast with deep-dives on leadership topics

  • Weekly newsletter with fresh researching and insights

  • Access to my personal notes and research

Total value: $1500

Today Just $1200

P.S. The hardest part about leadership isn't the big strategic decisions—it's the daily weight of feeling responsible for everything while having no one to talk it through with. That isolation doesn't have to be permanent. Your future self will thank you for getting support now instead of waiting until the next crisis.

Get In Touch

  • @mstublefield

Real support for the real work of leadership

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Find Your Way Forward

Find Your Way Forward

© 2025 Fieldway - All Rights Reserved

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Fieldway Logo

Springfield, Missouri, USA

Springfield, Missouri, USA

© 2025 Fieldway - All Rights Reserved