Field Notes

What if the internet is lying to us about reality?

By: Matthew Stublefield Published on: 14/10/2025

Are we really in an ambition recession, or is the algorithm gaslighting us? My lived experience doesn't match what I see online. Here's why that matters.

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Why I Built My Own AI Consultant (And Why You Should Too)

By: Matthew Stublefield Published on: 07/10/2025

After spending $2,000 on a course with a custom AI tool, I realized I could build something better in 10 minutes. Here's why pre-built AI tools fall short and how to build custom AI consultants tailored to your business using a simple 4-step process—no coding required.

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How I Built a Review System That Actually Gets Responses (FG Funnels Tutorial)

By: Matthew Stublefield Published on: 02/10/2025

Discover how to capture more meaningful student feedback with my “dual-trigger” review system in FG Funnels—designed to collect reviews when students hit their breakthrough moment, not just at course completion. Learn how I built this automated, adaptive review process (complete with conditional questions and smart follow-ups) in just two hours using my own custom AI consultant—and see how you can do the same for your courses.

Behind The Scenes

Pain Is Your Product Sense Talking

By: Matthew Stublefield Published on: 30/09/2025

Most product professionals push through daily frustrations instead of treating them as valuable data. This systematic approach to documenting your own friction points will show you exactly where to focus your improvement efforts - and might save you weeks of wasted time.

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